Pycon is the largest conference for python programmers. PyBay is a regional version of this conference held yearly for Python programmers in San Francisco Bay Area. PyBay approached us to to design their brand identity and their visual content. The goal was to create design solutions that relate to the original programming language at the same time engages the client with a consistent and established look.
We approached the project with a simple goal of creating something that easy to use and memorable to this demographic. PyBay has grown since and the number of attendees has doubled into its second conference.